HEAVEN BY MARC JACOBS UPCYCLED PRODUCT

In this group project, we created an upcycled garment called Ocean Blue. The Ocean Blue campaign was to bring attention to customers of Heaven of fishnet and ocean waste. Gen Z, which is Heaven's target market, value sustainability. So, it was time for Heaven by Marc Jacobs to invest in this campaign. My job throughout this project was coming up with the campaign idea, garment vision, and photoshoot inspiration.